MAGNIFIQUE NIGHTS  
01
 
FIRST CLASS PASSENGERS ON BOARD AIR FRANCE ARE GUARANTEED A MAGNIFIQUE AND RESTORATIVE NIGHT’S SLEEP THANKS TO SOFITEL MYBED™, THE BRAND’S UNIQUE BEDDING CONCEPT.
Each of the new haute couture La Première cabins on the AF long-haul Boeing 777-300 will be fitted as of September with the Sofitel MyBedTM pack: an ultra-comfortable luxury duvet and fluffy down-filled pillow in a brushed-cotton case.
"Our challenge was to support passengers in their sleep amongst the stars, with the same level of comfort and luxury as they would enjoy at a Sofitel hotel," noted Rick Harvey Lam, Senior Vice President, Global Marketing - Luxury & Upscale Brands Accor.
Guest experience is at the heart of Sofitel’s philosophy and now sleeping in an Air France La Première suite is like spending the night in a palace, and as comfortable as sleeping in one’s own bed.
 
more SOFITEL MYBEDTM
 
  TV AD CAMPAIGN  
Sofitel
 
LAST FEBRUARY, SOFITEL LAUNCHED LIFE IS MAGNIFIQUE, ITS FIRST GLOBAL TV AD CAMPAIGN BY BETC ON CNN INTERNATIONAL.
To match Sofitel’s worldwide presence, the brand naturally chose the world’s N° 1 TV news channel and digital network, available in 5 languages and reaching more than 275 million households across the globe.
Throughout Paris Fashion Week last spring, Sofitel was the exclusive sponsor for CNN programming, which included the daily Fashion Season show, ‘News Stream’ reports and ‘Connect the World’ programs and 30 minute special, plus the spot campaign and microsite, and a banner campaign on CNN digital platforms. This successful collaboration continues for the upcoming Paris Fashion Week in September 2014.
 
more CNN PARIS FASHION SEASON 2014 MICROSITE
 
  PHOTO SHOW  
Sofitel
 
JUNE 4 SAW THE OPENING OF “REVEALED”, SOFITEL’S LATEST PHOTO EXHIBIT AT SOFITEL NEW YORK.
The show is curated by Olivier Widmaier Picasso, Pablo Picasso’s grandson, who selected 30 photos from the amazing archives of famous French magazine, Paris Match. It takes an intimate look at great 20th century artists from Picasso to Dalí, Miró to Matisse, and Chagall to Jeff Koons...
On display at Sofitel New York until August, the “Revealed” exhibit will travel to five Sofitel locations: next being Washington D.C. (August-October) and then Chicago (November-January), Montreal (February-March), and finally Los Angeles (April-June), making it accessible to a vast audience.